Ferrari 612

Ferrari 612Ferrari didn’t have any new models to show off at the 2008 Geneva Auto Show – but that didn’t stop them from making an appearance and revealing their new program. This new customization program has been dubbed One-to-One and will take the options that exist under the Carrozzeria Scaglietti Programme farther than it has ever been taken.

A customization studio is being built at the factory in Maranello where clients can hand-pick a wide variety of options from leather swatches to brake calipers and everything in between. The program is being launched on the 612 Scaglietti, but will assuredly be broadened to the entire range in due course.